Choosing the right revenue operations software is pivotal for modern businesses aiming to optimize...
180ops wins the title 'Most Innovative New Business Software' at the CorporateLiveWire Innovation & Excellence 2024 awards.
Our co-founder and Chief Product Officer, Toni Keskinen was in London receiving the award personally.
"It feels great to have gotten this recognition for our team's work, ever more so as the company was only started in May 2022. This award alongside our new customers and investment round development shows us that we are on the right track in turning complexity and data overwhelm into something understandable and clear. Despite building a digital product, our focus is always on humans and how to make their everyday work easier and more successful."
– Toni Keskinen
REASONS FOR CHOOSING 180OPS
The judging panel was impressed by the range of innovative tools that the company is implementing to further supplement its already state-of-the-art offering.
180ops’ cutting-edge AI-powered tool continues to build and grow, offering further functionality to give businesses a clearer picture of how they are performing and where they can improve. A language-based interface enables users to ask questions and receive informative answers, whilst scenario planning tools outline the results expected from operational, performance, and market changes.
The 180ops B2B revenue intelligence tool harnesses the power of AI and predictive analytics to streamline budgets, optimise resources, and drive sales – removing the barriers to sustainable growth.
The company’s Minimum Viable Data approach ensures that its customers get maximum clarity through using the minimum amount of data, as its blend of AI, ML, and analytics crunches data into a valuable and actionable insights. Through revenue intelligence, 180ops customers have made tangible improvements across their operations. This ranges from increased sales, improved market share, and stronger decision making to gaining clarity on what aspects leaders need to concentrate on within their business moving forward.
Core to 180ops’ philosophy is its dedication to uncovering a ‘Single Source of Truth’ for each customer which serves all stakeholders within the company. This is achieved by analysing their target markets as a whole – including active, passive, and new customers – which gives businesses a full picture of the market they are aiming to grow within.
snippet from the london awards ceremony
Toni at the London awards ceremony commenting on winning the 'Most Innovative New Business Software 2024'.
"180ops is about advanced analytics. Companies have difficulties in making sense of data. 180ops is a tool that allows you to combine different variations of data and make sense of it.
180ops is like a factory - with production and assembly lines - giving you outcomes. We operate in the Revenue Operations (RevOps) and Intelligence industry and the answers we give you are What to sell, to Whom, When and Why.
Technology-wise we are a combination of Machine Learning algorithms, neural networks, and generative AI created in a way that makes the outcome really valuable for our customer companies. We consider customers as sensors in the marketplace. We have data about the customers, data about the companies that represent the customers – they are changing, they are hiring, they are firing, they are growing, they are merging and so – and we have data about macroeconomics. These companies exist in a macroeconomic environment. When Inflations are growing, or energy prices are rising, and there is a huge volatility, or the economic uncertainty is high, as it is now. When these things are happening they influence the companies and the relationships to them. Customers as sensors means that that's where we get the history and learnings. However, the real value of our solution comes from the capability to predicting based on those learnings."
Read more about why building a Revenue Intelligence factory and platform makes the most business sense in combination with your internal analytics team and why both are needed. Tip: it has to do with not making your analysts work on < 160 million calculations for a single insight, that's what a factory-like machine does a lot better.
who are 180ops' customers?
Currently the majority of 180ops' customers are based in the Nordics, with the biggest names including Accountor Finago and Posti, the national postal and logistic service company of Finland. The company is also opened its U.S. operations in 2024.
180ops also available in microsoft azure marketplace
To ensure as many companies as possible can benefit from the unfair advantage we bring to #RevOps, you can now also get 180ops in use from the Microsoft Azure marketplace.
What is the corporate livewire innovation & excellence awards?
The Corporate LiveWire Innovation & Excellence Awards celebrate the success and achievements of leading professionals and companies who have stood out for being results driven, service focused and most importantly, taken an innovative approach to demonstrate exceptional business performance.
With such a broad range of businesses being recognised, Corporate LiveWire look at each case individually and assess how the team have harnessed more effective processes, products, or ideas in order to transform their industry for the better, increase profits, and/or offer a more successful service.
You can read more about the selection and awards process on CLW's website here.
FOR MORE INFORMATION, YOU CAN CONTACT:
OUR U.S. TEAM
ALLYSON LUNDQUIST
alundquist@capitalgrowthpartners.net
DANA DORCAS
ddorcas@capitalgrowthpartners.net
OUR MARKETING
LEENI HARMAINEN, 180ops CMO & BRAND LEAD
OUR FOUNDING TEAM
TONI KESKINEN, CO-FOUNDER, CHIEF PRODUCT OFFICER
