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180 Perspective Change Blog

Discover insights that help you see your business through a customer and market-first lens. From unlocking growth opportunities to navigating risks, our blog is all about driving smarter decisions.

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MOST READ ARTICLES

People Having Business Meeting Together

B2B Performance Marketing focuses on marketing efforts aimed at other businesses rather than individ...

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Road Rail Between Trees

Businesses must have a clear plan to create a successful performance marketing campaign. This plan s...

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A Man Sitting on His Wheelchair while Talking to the Women Standing Beside Him

Performance marketing agencies help businesses achieve measurable results through targeted digital c...

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A bottle of lip gloss with a pink background

Businesses must prioritize strategies that deliver measurable outcomes, not just creative ideas. Thi...

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Timelapse Photography of Roadway With Car during Nighttime

When deciding where to spend your marketing resources, picking the right performance marketing chann...

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Actor Performing on Stage

Performance marketing is a powerful approach to advertising where businesses only pay when specific ...

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Field of Trees

Avoiding common OKR mistakes is important for your organization's success. Simple errors can reduce ...

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Young determined man training alone on street sports ground in sunny day

OKR adoption involves integrating Objectives and Key Results into the daily routines and practices o...

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Photo Of Man Playing Soccer During Daytime

OKR Alignment means ensuring that the Objectives and Key Results (OKRs) of all teams and individuals...

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Faceless multiracial sport team stacking hands on court

Implementing OKRs (Objectives and Key Results) is essential for organizations aiming to achieve thei...

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