180 Perspective Change Blog

180 Perspective change is about Customer & Market Centric perspective. In most dashboards and analytics tools the primary focus is on some internal object like business unit, sales team, channel, offering, etc. This is a major root cause for Blind spots and biased decisions in management.

Our focus is on Customers and Markets, understanding how to adapt to customers' needs and situations, optimize up- and cross-sales, new customer acquisition and retention. The primary focus is on Opportunities & Risks in the markets - Company's role is to adapt and make most of them! Our brand is about outside-in, bottom-up intelligence and taking those insights to operations. Hence, 180ops. Enjoy, follow and share :)

Business professional operating software on desktop , photo

Data analysis tools have become indispensable for businesses aiming to stay competitive. They transf...

CUSTOMER ACQUISITION STRATEGIES IN MARKETING: A REVOPS APPROACH

Businesses use strategies to attract and keep customers to grow revenue. Customer acquisition is the...

Crafting a successful revenue operations (RevOps) strategy is crucial for profitability in B2B compa...

PERSONALIZATION TECHNIQUES TO REACH YOUR TARGET AUDIENCE

Personalization techniques are the key to reaching your target audience effectively.

Building brand awareness is crucial for a successful revenue operation. It's like laying a strong fo...

CREATIVE BRANDING STRATEGIES FOR REVENUE OPERATIONS SUCCESS

A strong revenue operations strategy is important for business growth in the competitive B2B world t...

USING ANALYTICS TO UNDERSTAND AND EXPAND YOUR TARGET AUDIENCE

Understanding your target audience is essential for success in marketing. Advanced analytics can pro...

IDENTIFYING AND TARGETING KEY AUDIENCES IN REVENUE OPERATIONS

Expanding into new markets can benefit businesses in many ways. It can lead to increased revenue and...

MARKETING OPERATIONS VS. REVENUE OPERATIONS: EXPLORING THE DIFFERENCES

Marketing Operations and Revenue Operations are important components in business. They help drive gr...

DIGITAL ADVERTISING IN REVOPS: WHAT WORKS?

RevOps is becoming increasingly important in digital advertising. It focuses on aligning marketing, ...

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