180 Perspective Change Blog

180 Perspective change is about Customer & Market Centric perspective. In most dashboards and analytics tools the primary focus is on some internal object like business unit, sales team, channel, offering, etc. This is a major root cause for Blind spots and biased decisions in management.

Our focus is on Customers and Markets, understanding how to adapt to customers' needs and situations, optimize up- and cross-sales, new customer acquisition and retention. The primary focus is on Opportunities & Risks in the markets - Company's role is to adapt and make most of them! Our brand is about outside-in, bottom-up intelligence and taking those insights to operations. Hence, 180ops. Enjoy, follow and share :)

REVENUE INTELLIGENCE: Analyst team and resource requirements vs. 180ops data factory

The purpose of this article Concentrate on analyzing the strengths, weaknesses and potential synergy...

If you think about any management tool or dashboard, they all have one feature in common - the cente...

This article is a deep dive to different funnel logics for marketing and sales specialists.

Customer relationship types and business model innovation

Early in my career marketing was all about customer acquisition. Then management realized, that mana...

This article is a deep dive for marketing specialists and gives tools to understand the current stat...

Funnel is great way to visualize the ideas and set metrics for a customer journey, but it’s better t...

AI + machine learning + strategic segmentation = productivity No this is not buzzword bingo. It was ...

Our 180ops team is attending Web Summit 2023 in Lisbon between November 13th and 16th! You can find ...

In our webinar about how to boost your productivity with revenue operations (RevOps), we focused on ...

In this webinar we focused on finding answers to better sales budgeting for 2024. We did this by fin...

180 Perspective Change Blog

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