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180 Perspective Change Blog

180 Perspective change is about Customer & Market Centric perspective. In most dashboards and analytics tools the primary focus is on some internal object like business unit, sales team, channel, offering, etc. This is a major root cause for Blind spots and biased decisions in management.

Our focus is on Customers and Markets, understanding how to adapt to customers' needs and situations, optimize up- and cross-sales, new customer acquisition and retention. The primary focus is on Opportunities & Risks in the markets - Company's role is to adapt and make most of them! Our brand is about outside-in, bottom-up intelligence and taking those insights to operations. Hence, 180ops. Enjoy, follow and share :)

MOST READ ARTICLES

MARKETING OPERATIONS VS. REVENUE OPERATIONS:  EXPLORING THE DIFFERENCES

Marketing Operations and Revenue Operations are important components in business. They help drive gr...

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DIGITAL ADVERTISING IN REVOPS:  WHAT WORKS?

RevOps is becoming increasingly important in digital advertising. It focuses on aligning marketing, ...

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GENERATING SALES-QUALIFIED LEADS THROUGH TARGETED  MARKETING CAMPAIGNS

Generating sales-qualified leads is crucial for business success.

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LEAD GENERATION TACTICS  FOR SUSTAINED REVENUE GROWTH

Lead generation is similar to a puzzle. You have to put the right pieces together to succeed.

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SEGMENTATION STRATEGIES FOR  EFFECTIVE AUDIENCE TARGETING IN REVOPS

Revenue Operations relies on effective audience targeting. This is vital for success.

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EMAIL MARKETING STRATEGIES  FOR EFFECTIVE LEAD GENERATION IN REVOPS

Businesses use targeted emails to reach the right customers. Email marketing is a powerful tool for ...

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MEASURING BRAND IMPACT:  KEY METRICS FOR REVOPS

Businesses measure the impact of their brands and revenue operations. Understanding key metrics help...

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OPTIMIZING LEAD CONVERSION: 
TECHNIQUES FOR REVENUE OPERATIONS

Do you want to boost your sales by converting more leads? Enhancing lead conversion is a vital part ...

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HOW MARKETING DRIVES REVENUE:  A STRATEGIC OVERVIEW

Marketing can directly impact revenue generation. Revenue marketing focuses on aligning sales and ma...

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CONTENT MARKETING’S ROLE IN 
REVENUE OPERATIONS

Content marketing helps B2B companies increase revenue. It is important for lead generation, digital...

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Want to boost your Datadriven maturity?

Our job is to aggregate the data that you already have, combine it with external data and apply algorithms to make it more intelligent. We have reverse engineered our user experience to make data more meaningful and valuable for your strategic and daily decision making needs as well as define KPI's and manage and monitor change effortlessly. Please, contact us and let's have a chat.

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