Funnel is great way to visualize the ideas and set metrics for a customer journey, but it’s better t...
Way back I read this book and it became a permanent reminder of one obvious fact for me. (The book i...
Average Revenue Per Account AKA ARPA is a measure of single accounts total annual billing/revenue.
The market activity has huge variation from one business sector to the next. In B2B some decisions a...
World leader on Strategic Thinking, Richard Rummelt wrote The book "The Crux: How Leaders Become Str...
BACKGROUND Most business leaders can pinpoint problems causing inefficiencies that lead to underperf...