180 Perspective Change Blog

180 Perspective change is about Customer & Market Centric perspective. In most dashboards and analytics tools the primary focus is on some internal object like business unit, sales team, channel, offering, etc. This is a major root cause for Blind spots and biased decisions in management.

Our focus is on Customers and Markets, understanding how to adapt to customers' needs and situations, optimize up- and cross-sales, new customer acquisition and retention. The primary focus is on Opportunities & Risks in the markets - Company's role is to adapt and make most of them! Our brand is about outside-in, bottom-up intelligence and taking those insights to operations. Hence, 180ops. Enjoy, follow and share :)

Customer relationship types and business model innovation

Early in my career marketing was all about customer acquisition. Then management realized, that mana...

In our webinar about how to boost your productivity with revenue operations (RevOps), we focused on ...

In this webinar we focused on finding answers to better sales budgeting for 2024. We did this by fin...

Selling the right product to the right client at the right moment at the right price via the right d...

What does Sales Potential stand for and how do you define and leverage it?

We are living in an age of uncertainty and technological disruption, that is demanding more and more...

Offering Penetration or -adoption gives a view of the depth of customer collaboration. We work with ...

Remember how it felt like plateaus were moving when 9/11 attack took place or when Lehman-Brothers c...

Average Revenue Per Account AKA ARPA is a measure of single accounts total annual billing/revenue.

180 Perspective Change Blog

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