180 Perspective Change Blog

180 Perspective change is about Customer & Market Centric perspective. In most dashboards and analytics tools the primary focus is on some internal object like business unit, sales team, channel, offering, etc. This is a major root cause for Blind spots and biased decisions in management.

Our focus is on Customers and Markets, understanding how to adapt to customers' needs and situations, optimize up- and cross-sales, new customer acquisition and retention. The primary focus is on Opportunities & Risks in the markets - Company's role is to adapt and make most of them! Our brand is about outside-in, bottom-up intelligence and taking those insights to operations. Hence, 180ops. Enjoy, follow and share :)

This article is a deep dive to different funnel logics for marketing and sales specialists.

AI + machine learning + strategic segmentation = productivity No this is not buzzword bingo. It was ...

In our webinar about how to boost your productivity with revenue operations (RevOps), we focused on ...

In this webinar we focused on finding answers to better sales budgeting for 2024. We did this by fin...

What does Sales Potential stand for and how do you define and leverage it?

Offering Penetration or -adoption gives a view of the depth of customer collaboration. We work with ...

Way back I read this book and it became a permanent reminder of one obvious fact for me. (The book i...

Revenue Projection is an expected billing level for existing customers by month for the next 12 mont...

Average Revenue Per Account AKA ARPA is a measure of single accounts total annual billing/revenue.

180 Perspective Change Blog

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