Revenue Projection is an expected billing level for existing customers by month for the next 12 mont...
Average Revenue Per Account AKA ARPA is a measure of single accounts total annual billing/revenue.
The market activity has huge variation from one business sector to the next. In B2B some decisions a...
In the past decade, the amount of data that companies have captured has exploded. The tools that com...
World leader on Strategic Thinking, Richard Rummelt wrote The book "The Crux: How Leaders Become Str...
For a long time, companies have organized their B2B sales based on a current value-centric segmentin...
BACKGROUND Most business leaders can pinpoint problems causing inefficiencies that lead to underperf...