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180 Perspective Change Blog

Discover insights that help you see your business through a customer and market-first lens. From unlocking growth opportunities to navigating risks, our blog is all about driving smarter decisions.

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MOST READ ARTICLES

This article is a deep dive to different funnel logics for marketing and sales specialists.

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Funnel is great way to visualize the ideas and set metrics for a customer journey, but it’s better t...

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AI + machine learning + strategic segmentation = productivity No this is not buzzword bingo. It was ...

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We are living in an age of uncertainty and technological disruption, that is demanding more and more...

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Remember how it felt like plateaus were moving when 9/11 attack took place or when Lehman-Brothers c...

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BACKGROUND Most business leaders can pinpoint problems causing inefficiencies that lead to underperf...

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