This article is a deep dive to different funnel logics for marketing and sales specialists.
Early in my career marketing was all about customer acquisition. Then management realized, that mana...
AI + machine learning + strategic segmentation = productivity No this is not buzzword bingo. It was ...
Offering Penetration or -adoption gives a view of the depth of customer collaboration. We work with ...
Remember how it felt like plateaus were moving when 9/11 attack took place or when Lehman-Brothers c...