SaaS was supposed to make business more efficient. Instead, it's created silos of different (and often seemingly competing) departments. Every team within an organization has its own tools, its own metrics, and its own version of the truth. The result is that marketing, sales, and customer service are working in different ways, often going in different directions, and have no shared priorities.

HOW DOES SAAS FRAGMENTATION AFFECT ROI?

Many discussions around SaaS focus on fragmented data, but the real problem is deeper—teams are misaligned on strategy because their tools reinforce separate priorities. Marketing optimizes for leads. Sales focuses on closing deals. Customer service is only in the picture after a deal is closed. You can look at the problem as if the teams lack a common language they can speak together, creating friction (and sometimes even competition!) and inefficiency.

In Rattle’s 2025 State of RevOps report, 47% of respondents state that RevOps and Sales leaders are only somewhat aligned or not aligned at all. This misalignment can lead to wasted resources, missed opportunities, and lower overall ROI.

WHAT ABOUT SCALABILITY?

As businesses grow, SaaS fragmentation becomes more of an issue. The more tools teams adopt, the more difficult it becomes to maintain coordination and alignment. This lack of cohesion makes it harder to scale operations effectively and can increase inefficiencies across the board.

THE REAL ISSUE IS MISALIGNMENT

Misalignment isn’t just an inconvenience that is inevitable. It’s an issue that will seriously affect your organization’s revenue and growth, and means you aren’t making the impact you could be with the data you’re collecting. 

• Data privacy and security: With multiple disconnected systems, companies face greater challenges in securing data and staying compliant with privacy regulations. Siloed tools mean siloed data, making it harder to manage risks effectively.
• Lack of actionable insights: Data is only valuable if teams can connect the dots between insights and business objectives. When each department operates in isolation, companies struggle to turn data into meaningful action, missing opportunities for smarter decision-making. It creates

Without a shared strategy, teams end up working at cross-purposes, reducing efficiency and diminishing ROI. The core of the problem isn’t just a data issue; it’s that the team is acting on differing priorities according to how their department measures success.  

Differing/conflicting goals for different areas of the organization is an issue for 39% of businesses, according to the Harvard Business Review. Is yours one of them? 

"Businesses don’t fail because they lack data. They fail because they act on the wrong priorities. When marketing, sales, and customer success aren’t aligned, even the best analytics won’t fix the problem. That’s why 180ops is built to provide a shared perspective—so every team works toward the same goals, using the same intelligence.”

–Toni Keskinen, CPO and Co-founder of 180ops

HOW 180OPS SOLVES THE SILO STRUGGLE

180ops is designed to give teams that common language that was mentioned earlier. It allows teams to act in sync and shifts focus from isolated KPIs to unified business outcomes. By eliminating the disconnect between departments, it turns scattered insights into coordinated action—so teams aren’t just informed, but aligned.

To get more context, check out the clip below. It’s from our co-founder, Toni Keskinen, at a recent keynote speech, and talks briefly about how 180ops tackles the silo problem and gets your teams on the same page:

WHAT ROLE DOES LEADERSHIP PLAY IN ALIGNING TEAMS?

Leadership plays a crucial role in ensuring that teams adopt a shared strategy and use tools like 180ops to align their goals. The right leadership can set the tone for cross-functional collaboration and ensure that technology is leveraged to its full potential. 

180ops also gives leadership the power to be more effective coaches, thanks to Microsoft Copilot. Our platform utilizes this technology to give leadership reports about what is happening in sales, both on a macro and a micro level. That means a ton of time saved when it comes to coaching your team members. 

WHAT SETS 180OPS APART FROM OTHER PLATFORMS?

While many platforms focus on aggregating data, 180ops goes a step further by helping businesses create a unified strategy. Our platform doesn’t just collect information—it helps teams act on it in alignment with shared objectives. It ensures that marketing, sales, and customer service aren’t working in silos, but toward the same goals–something that 82% of respondents feel is extremely or very critical, according to the Harvard Business Review. 

Here's an insider look at one of the views of the 180ops offering that keeps marketing, sales, and customer success aligned, and allows you to go deeper into each, or get simplified, actionable reports through genAI: 

HOW EASY IS IT TO START USING 180OPS?

Starting to benefit from 180ops is designed to be as simple as possible on your part, with our team doing all the heavy lifting. Our goal is for you to easily integrate our platform without the usual headaches a new platform would involve. Our team walks you through a full onboarding experience while ensuring that we only involve you when absolutely necessary, so that you don’t have to worry about a significant part of your time being taken up to integrate with 180ops. 

“The heavy lifting is done on our side, and we walk you through exactly what we need to get you started in as little as four weeks.”

–Toni Keskinen, CPO and Co-founder of 180ops

CONCLUSION

SaaS isn’t obsolete. It still has a place. But the way we’ve begun using it (and letting it divide us) is broken. With so many tools available that all claim to make our lives easier, it’s no wonder teams began straying away from one another and are unable to remain on the same page. The next generation of technology can’t just be about automation or make claims of efficiency–it has to allow the entire organization greater alignment.

Ready to align your teams and transform your data into action? Let’s talk about what you’re doing now, and where we might be able to identify some gaps. Get in contact with us today!