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180 Perspective Change Blog

Discover insights that help you see your business through a customer and market-first lens. From unlocking growth opportunities to navigating risks, our blog is all about driving smarter decisions.

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MOST READ ARTICLES

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Managing the revenue cycle is essential for maintaining financial stability and ensuring smooth oper...

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Revenue cycle management (RCM) is a vital framework for overseeing financial transactions, guiding e...

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Revenue Cycle Management (RCM) is the process of tracking and managing financial interactions from i...

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Overhead view of a business desk with charts and a laptop, ideal for data analysis concepts.

Planning for the future is hard when so many factors are uncertain. Market shifts, customer behavior...

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Is SaaS (as we know it) dead?

For years, SaaS (Software as a Service) has promised to transform businesses by streamlining operati...

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A Revenue Operations Framework serves as the backbone for aligning sales, marketing, and customer su...

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Revenue attribution is the process of understanding which marketing, sales, or customer engagement a...

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Young man in a hoodie counts stacks of cash on a park bench.

Increasing revenue is a top priority for businesses aiming to grow and succeed. Revenue growth strat...

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Close-up of a hand on tax form 1040 with a calculator on a desk.

Revenue optimization is the process of maximizing a company’s income by aligning pricing, sales, and...

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Smiling woman in green blouse giving thumbs up by a profit chart, showing success.

Understanding where your revenue comes from and which marketing efforts drive the most success is es...

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