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180 Perspective Change Blog

Discover insights that help you see your business through a customer and market-first lens. From unlocking growth opportunities to navigating risks, our blog is all about driving smarter decisions.

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MOST READ ARTICLES

Team analyzing financial charts and digital reports during a business meeting.

B2B companies are under constant pressure to hit targets, grow revenue, and hold on to customers who...

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Close-up of a digital glucose meter displaying blood sugar level on a brown surface.

Most B2B companies have the data but lack the visibility. Sales teams chase the wrong accounts. Mark...

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In RevOps, tools like Clari and Gong have become go-to names for sales performance insights. But the...

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Lensball capturing an upside-down autumn landscape in Manchester forest.

In B2B markets, competition is high, and customer behavior keeps changing. Many companies lose deals...

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African American woman in office analyzing financial charts while using a smartphone.

B2B companies face constant pressure to hit revenue targets while dealing with complex buying journe...

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losing revenue to churn

Every business loses customers. The problem isn’t churn itself—it’s failing to recognize which churn...

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Flowing glass-like molecular structure in blue. Conceptual digital art with a tech twist.

Are you wasting time and money on marketing that doesn’t hit the right people? Many businesses strug...

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A minimalist office setup featuring a planner, clipboard, card, and pen, perfect for planning and organization.

B2B companies lose valuable deals every day because they treat all business clients the same. A one-...

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Top view of faceless African American student taking notes in notepad while sitting at table with textbook during lesson in class

In B2B marketing, finding and connecting with the right business clients can be tough. Many companie...

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