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180 Perspective Change Blog

Discover insights that help you see your business through a customer and market-first lens. From unlocking growth opportunities to navigating risks, our blog is all about driving smarter decisions.

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MOST READ ARTICLES

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In B2B marketing, finding and connecting with the right business clients can be tough. Many companie...

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A close-up of a colorful product lifecycle diagram with a yellow pencil on a desk.

Most businesses fail to connect with their customers because they don’t truly understand them. Sendi...

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Most businesses waste money on marketing that doesn’t bring results. Why? Because they treat all cus...

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Stunning sunset view of Hamburg Rathaus and skyline reflected on Alster Lake.

B2B companies lose revenue every day by guessing instead of using data. Sales teams chase the wrong ...

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A mesmerizing view of a hand holding a crystal ball reflecting an autumn forest with warm sunlight.

Unexpected market changes, shifting customer demands, and financial risks make business planning dif...

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A crystal ball held in a hand reflects an inverted forest scene, depicting nature's beauty.

Every business faces uncertainty—market trends shift, customer demand changes, and unexpected risks ...

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Sales teams struggle with missed targets, inaccurate forecasts, and unpredictable market shifts. Rel...

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A creative display of crystals, dried herbs, and spiritual items on a wooden table by the window.

Unreliable demand forecasts lead to lost sales, wasted inventory, and poor customer experience. Trad...

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Spilled jar of pennies creating a pattern of coins representing savings and finance.

Revenue Cycle Management (RCM) refers to managing financial processes within a business, from invoic...

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Revenue Cycle Management (RCM) metrics help organizations track and improve financial performance by...

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