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180 Perspective Change Blog

Discover insights that help you see your business through a customer and market-first lens. From unlocking growth opportunities to navigating risks, our blog is all about driving smarter decisions.

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MOST READ ARTICLES

In RevOps, tools like Clari and Gong have become go-to names for sales performance insights. But the...

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losing revenue to churn

Every business loses customers. The problem isn’t churn itself—it’s failing to recognize which churn...

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Customer segmentation is more than a marketing tactic—it’s a strategic approach that drives revenue,...

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Most companies prioritize customers based on past revenue, using pyramid segmentation—A, B, and C cu...

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SaaS was supposed to make business more efficient. Instead, it's created silos of different (and oft...

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Is SaaS (as we know it) dead?

For years, SaaS (Software as a Service) has promised to transform businesses by streamlining operati...

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Revenue Growth Analysis is the process of examining a company's revenue over time to understand its ...

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