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180 Perspective Change Blog

Discover insights that help you see your business through a customer and market-first lens. From unlocking growth opportunities to navigating risks, our blog is all about driving smarter decisions.

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Flowing glass-like molecular structure in blue. Conceptual digital art with a tech twist.

Are you wasting time and money on marketing that doesn’t hit the right people? Many businesses strug...

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A minimalist office setup featuring a planner, clipboard, card, and pen, perfect for planning and organization.

B2B companies lose valuable deals every day because they treat all business clients the same. A one-...

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Top view of faceless African American student taking notes in notepad while sitting at table with textbook during lesson in class

In B2B marketing, finding and connecting with the right business clients can be tough. Many companie...

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A close-up of a colorful product lifecycle diagram with a yellow pencil on a desk.

Most businesses fail to connect with their customers because they don’t truly understand them. Sendi...

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Sticky notes with the text 'our goal' on a wall emphasizing objectives.

Most businesses waste money on marketing that doesn’t bring results. Why? Because they treat all cus...

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Customer segmentation is more than a marketing tactic—it’s a strategic approach that drives revenue,...

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Stunning sunset view of Hamburg Rathaus and skyline reflected on Alster Lake.

B2B companies lose revenue every day by guessing instead of using data. Sales teams chase the wrong ...

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A mesmerizing view of a hand holding a crystal ball reflecting an autumn forest with warm sunlight.

Unexpected market changes, shifting customer demands, and financial risks make business planning dif...

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A crystal ball held in a hand reflects an inverted forest scene, depicting nature's beauty.

Every business faces uncertainty—market trends shift, customer demand changes, and unexpected risks ...

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